AVANTE
GARDE
"New and unusual or experimental ideas, especially in the arts, or the people introducing them."
As designers, we continually push ourselves to create the best thing we can given our resources. Continuing with our desire to create "Sophisticated Streetwear" accessorized by bold messaging, Avante Garde was born. The collection introduces timeless classic pieces with a high, quality, modern twist. These pieces feature reflective embroidered branding that catches they eye in a spectacular fashion. (This collection is not yet released.)
Client
IN-HOUSE
Year
2022
"The ensō symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterised by a minimalism born of Japanese aesthetics.
The circle may be open or closed. In the former case, the circle is incomplete, allowing for movement and development as well as the perfection of all things. Zen practitioners relate the idea to wabi-sabi, the beauty of imperfection. When the circle is closed, it represents perfection, akin to Plato's perfect form, the reason why the circle was used for centuries in the construction of cosmological models (see Ptolemy)."
>> DYFRENT
PARIS SHOWROOM
For Paris Fashion Week 2022, we organized a Showroom for potential buyers for this collection. Not only a trip for business, we also made sure we spent time in the art centers of Paris, truly taking in the cultural respect for art. We also had the opportunity to create our own fragrance by way of a local atelier, Candora Paris.
Inspired by the beauty that Paris holds, we decided to name our fragrance 'Opulence by D Y F R E N T'. With the inspiration and experience of attending our first Paris Fashion Week, we will continue to look to scale this line and fragrance to the public.
